Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

In case you're wondering after our recent posts —  we don’t think digital files are the enemy! Today’s clients expect them. And we know (because digital downloads are such a popular feature in Workspace)  that for many photographers, they’re a vital part of a thriving, sustainable business — and when embraced with intention, they can enhance, not diminish,  the client experience. They are the first step in a meaningful client relationship. Today’s clients want to share, relive, and carry their memories everywhere. So think of digital To View More >>

“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Yesterday we released a sneak peak of our new  Client Gallery store. Today it's our 2020 Black Friday Sale. For the next 48 hours you can save 50% on Workspace annual plans with the following codes: 50% off Pro annual plans using code BLACKFRIDAYPRO (usually 290 USD now 145USD) 50% off Basic annual plans using code BLACKFRIDAYBASIC (usually 100USD now 50USD) Workspace is free to order products wholesale from Queensberry and to design and proof albums, but you can unlock a whole lot more with  just one, affordable paid subscription. Beautiful client galleries with an integrated To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

Sonja Gardien's Studio 541 has taken on the Auckland art scene, showcasing both emerging and established photographers. We took some time out to chat about what it takes to run a gallery space, and what photographers need to know before they submit their work. Sonja wanted to create a space for photographers to exhibit, learn, meet and be inspired. “It’s important to identify a niche," she says. "There are a lot of galleries around. You need to be different. It seemed logical to utilise Studio 541, not only for a gallery, but also as a space to attend workshops and To View More >>

The sole purpose of our Favourites feature is to make your job as a photographer easier. Your clients select their favourite images by clicking the Workspace heart while hovering over an image. (On mobile you can reveal the Favourite button by tapping an image to view it full screen.)  Your clients can review their Favourites by clicking the Heart icon at the top right of the screen. You can view them too, in the backend of Workspace, and use them, for example, to order prints, or other products you offer, or to design an album. To View More >>

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>